Digital agencies and creative agencies are jobs that are always close to each other, as simple as this if a digital agency in conducting advertising campaigns on youtube makes market research, strategies, etc. , strategy, conversion & evaluation of the results of a branding agency campaign. Usually in companies to save & be more efficient between digital agencies and creative agencies into a unit by creating a digital marketing division & a creative division.
What is a digital agency
Digital Agency is also known as Advertising Agency but now it is not much different from digital agency. Where this is an agency that certainly helps or assists various companies in promoting their products or brands. What distinguishes an advertising agency from a digital agency is the media it uses. Where digital agencies use digital media such as website creation services, social media marketing, applications, search engines, and International branding agency others.
What is a creative agency
Creative agency is a term used to describe businesses in the creative field. Creative agency companies usually provide advertising video creation services, manage websites for product brands, and organize events to popularize a brand. Actually, the position of creative agency is not new in Indonesia. There are so many big companies that entrust their branding concept to creative agency companies.
Benefits of Digital Agency for Companies
Can Help Make Sales Strategies More Effective
Digital marketing agencies certainly have services to manage marketing strategies with digital media. A digital marketing agency will usually handle all digital marketing strategies that are ordered and you just sit back and wait for the report.
The digital sales strategy tried by digital marketing agencies is also known to be more effective and efficient than traditional marketing media. For example, if you place an ad in a newspaper, magazine, or tv, you need to wait a long time for the available empty slots. Not so by placing digital ads that can be installed immediately because the slots are unlimited.
Able to Help Reach More Potential Customers
Internet users around the world have grown very rapidly because of the ease of accessing it from a smartphone. Most of the world\’s people are internet users. So, you could say, selling via the internet or digital media can help reach more potential clients online. Moreover, promotions in digital media can be grouped according to gender, interests, location, and others. So, the method of reaching potential clients is not only more extensive but also more efficient.
Help Save Marketing Costs
It is no secret that conventional marketing is quite expensive when compared to digital marketing. Of course, all business actors who have advertised in conventional and digital media will agree that digital marketing is far more efficient in terms of costs. For entrepreneurs or small businesses with limited budget resources, of course the issue of pay is a very important concern. Not only can you save costs, digital marketing can even adjust to the budget you have. The amount you can spend can be adjusted according to the campaign you want to run.